A Comparison of North American and Japanese Advertising. This paper will briefly compare advertising in Japan and in North America. The focus is the use of women in advertising; but mention will also be made of celebrity spokespersons. Despite obvious differences that are only surface deep, the actual differences between Japanese and North American advertising are not as great as one may be inclined to believe. 5.5 pgs. 4 f/c. 4b. Pages: 5.5 Bibliography: 4 source(s) listed Filename: 3362 Advertising Japan US.doc Price: 49.22

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